Position Overview Regional Director of Sales Job Overview This is a high-impact leadership role responsible for driving occupancy, increasing revenue, and developing high-performing sales teams across multiple communities
Lead sales performance across an assigned regional portfolio of senior living communities Drive occupancy, revenue, and sales effectiveness through strategic planning, execution, and accountability Champion Prospect-Centered Selling as the standard for lead management, discovery, follow-up, tours, and closing Conduct regular on-site and virtual visits to coach, support, and elevate community sales leaders and sales teams
Lead weekly sales strategy calls focused on pipeline health, conversion, lead generation, and next-step accountability
Partner with Executive Directors and Operations leaders to align sales execution with community readiness, resident experience, and business goals Analyze market trends, competitor positioning, pricing, and local demand drivers to identify risks and opportunities Ensure consistent execution of sales best practices, processes, and CRM utilization across the region Use CRM data, reporting, and performance metrics to drive coaching, forecasting, and decision-making Support budgeting, forecasting, and performance tracking for assigned communities Manage sales incentive and bonus programs in partnership with leadership Oversee onboarding, training, and ongoing development for community sales team members Step into communities to provide direct support during key moments, including new community openings, transitions, events, and temporary coverage needs Fill open sales leadership positions as needed to support continuity, but ultimately own the sales outcomes of the region and be held accountable for them What Success Looks Like Occupancy and revenue targets are consistently achieved or exceeded across assigned communities Sales teams demonstrate strong execution of Prospect-Centered Selling and deliver a consistent, high-quality prospect experience Community sales leaders are well coached, highly accountable, and continuously developing CRM usage is consistent, accurate, and leveraged to improve performance
Lead management, conversion, and follow-up processes are disciplined and effective Communication and alignment between sales and operations are strong Regional sales performance improves through proactive leadership, coaching, and accountability What We're Looking For We're looking for a leader who can think strategically, execute consistently, and hold teams accountable for results Proven experience in sales excellence within senior living
Strong experience in Independent Living, Assisted Living, and Memory Care, ideally in a rental community model
