Position Overview Supports Business to Business B2B Marketing activities that implement specific marketing automation, design, and digital marketing to enable the Walgreens Growth team
Support B2B marketing automation program for the enterprise to drive success in marketing goals for lead generation and client engagement Responsible for supporting business unit users of Pardot, including building programs, developing lead scoring routing, evaluating data flows and creating templates that are used across the organization Complete Pardot requests in collaboration with the B2B marketing team and external agencies Support complex QA requests for all business unit and corporate marketing users to ensure compliance with brand standards, best practices and error-free communications Support HTML build on landing pages and templates and emails Develop and maintain training and support documentation Apply a collaborative approach in executing solutions for business use cases and requirements Troubleshoot technical issues and escalate appropriately Supports B2B web and social content calendars including submitting tickets for workflow changes Supports integration with Salesforce including supporting marketing influence reporting (dashboard building Ability to do small design tasks (e.g
Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for pharmacy, retail and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities Basic
Bachelors degree OR High school / GED and at least 3 years of experience in Merchandising, Marketing, eCommerce, Strategy, Healthcare, Analytics, Finance, and/or Operations Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates Willing to travel up to/at least (10 Percent) of the time for business purposes (within state and out of state) Preferred
Experience establishing & maintaining relationships with individuals at all levels of the organization, in the business community & with vendors Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives) Experience with Pardot (or similar marketing automation software) and Salesforce (or similar CRM) Experience with design (Photoshop and/or Adobe InDesign as well as basic HTML) Knowledge of B2B Marketing
