Practice Group Marketing Manager - Litigation Cooley is seeking a Practice Group Marketing Manager to join the Marketing team
Specific duties and
include, but are not limited to, the following: Position
Strategic planning and leadership: • In conjunction with the Senior Practice Group Marketing Manager/Associate Director/Director of Marketing Litigation, department and practice group leaders, develop and execute marketing and business development plans for assigned practice group(s)/industries/verticals, and individual partners within those groups • Act as a thought leader to practice group leadership and partners on marketing best practices to build brand, aid client development, and cultivate new business opportunities • Collaborate within and across marketing department, practice groups, and interested stakeholders on practice-specific strategies/tactics, initiatives, projects, and client development opportunities • Ownership of marketing budget for assigned practice group(s), providing guidance and strategy in deployment to maximize brand and client development opportunities • Support lateral partner integration as the marketing liaison for all related marketing needs to accelerate onboarding and integration into the firm • Implement service excellence standard in the communications, interactions, and delivery of marketing support to the firm Practice Group marketing
• Ownership of all aspects of Litigation department marketing activities for assigned practice group(s) • Collaborate with Senior Practice Group Manager/Associate Director/Director of Marketing on creation of annual budget and marketing plan in conjunction with Practice Group Leader(s) and manage both to achieve goals within budgetary guidelines •
Lead assigned marketing staff to execute marketing plan priorities, projects, events, and respond to ad hoc requests • Develop leading marketing materials including