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- Salt Lake City, UT
- Verified
Performance Marketing Manager
Salary
Job Description
The Performance Marketing Manager will own the strategy, execution, and optimization of PDC's digital marketing and paid media programs. This role is critical to driving measurable revenue growth through customer acquisition and retention. The ideal candidate combines strategic vision with analytical rigor-equally comfortable leading at the whiteboard and diving into data. They are a data-driven influencer and collaborator, able to align stakeholders and drive cross-functional initiatives that turn insights into results. • Lead Digital Growth Strategy: Design and execute multi-channel marketing strategies across email, paid search, SEO, social, display, and programmatic to maximize acquisition, retention, and revenue. • Own Budget & Forecasting: Manage a rapidly scaling digital budget, delivering accurate forecasts and consistently exceeding growth targets. • Analytics & Insights Leadership: Develop and oversee performance dashboards, marketing analytics, and attribution models to translate data into actionable insights that optimize conversion, ROI, CAC, and LTV. • Performance Optimization: Measure, analyze, and refine campaign performance across all channels, ensuring marketing spend efficiency and continuous improvement. • Revenue Growth Innovation: Identify growth opportunities, test new tactics, and drive scalable initiatives that unlock incremental revenue. • Influence & Collaboration: Partner with internal teams to shape digital strategies, create high-performing landing pages, enhance the customer journey, and align efforts that drive measurable results. • Market Intelligence: Stay ahead of digital marketing trends, tools, and best practices to ensure PDC remains at the forefront of performance-driven growth. #LI-NE1Applying Instructions
• Ladders • Talents By Vaia • Learn4Good • Trabajo.org • Ladders • Talents By Vaia • Learn4Good • Trabajo.org see moreWork History and Feedback
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