Job Description
About the position
Responsibilities
• Lead the strategy, planning, and execution of Nuuly’s influencer marketing program across all creator tiers and marketing channels, driving full-funnel impact through brand building collaborations.
• Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities and key marketing moments.
• Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning.
• Ensure all Influencer Marketing programs are legally compliant with FTC Regulations or any other applicable rules & regulations.
• Work with in-house Creative & Social Teams to ensure Influencer Marketing assets are effectively leveraged across 360 Marketing channels.
• Develop and nurture relationships with cross-functional teams to optimize campaigns, including Creative, Social, CRM, PR, Buying, Product & UX, Creative Operations and Merchandising.
• Scale Nuuly’s Community Advocacy Program by identifying opportunities for innovation, operational efficiency, and sustainable growth.
• Develop engagement strategies to activate and retain community advocates, leveraging affiliate programs and other performance-driven tactics.
• Collaborate with the Social team to develop content engagement tactics that align with Seasonal Product activations and can be leveraged across Organic Social channels.
• Champion diversity and inclusion within the Nuuly community by prioritizing representation in casting, content, and creator partnerships.
• Scale Nuuly’s Influencer & VIP Gifting program to create and deploy gifting campaigns.
Requirements
• Minimum 5 - 6 years of experience in Influencer Marketing Community Management, or related role.
• Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners.
• Proven experience leading and developing a high-performing team, with a focus on strategic guidance, mentorship, and cross-functional collaboration.
• Strong organizational and project management skills, with experience building timelines, overseeing complex initiatives and budgets, and navigating a fast-paced environment.
• Strategic thinker with a strong point of view on emerging influencer trends and a passion for identifying innovative brand-building opportunities.
• Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment.
• General awareness of/experience working with media companies and partners a plus.
Nice-to-haves
• Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights.
• Proactive self-starter and collaborative team leader who can drive initiatives forward while fostering strong cross-functional partnerships, and manage always on programs.
• Strong written and verbal communication skills. Must be able to present and inspire.
• Strong project management, process management and organization skills.
• Strong analytical skills, and experience manipulating data.
• Strong understanding of FTC regulations and all other legal guidelines in the Influencer space.
• Experience using CreatorIQ, GRIN, or other Influencer Management software tools is a plus.
Benefits
• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings
• And much more!
Min Qualification
• Minimum 5 - 6 years of experience in Influencer Marketing Community Management, or related role
• Proven ability to lead internal & external communications with clarity, confidence, and a relatio...
• Minimum 5 - 6 years of experience in Influencer Marketing Community Management, or related role
• Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners
• Proven experience leading and developing a high-performing team, with a focus on strategic guidance, mentorship, and cross-functional collaboration
• Strong organizational and project management skills, with experience building timelines, overseeing complex initiatives and budgets, and navigating a fast-paced environment
• Strategic thinker with a strong point of view on emerging influencer trends and a passion for identifying innovative brand-building opportunities
• Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment
• Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights
• Proactive self-starter and collaborative team leader who can drive initiatives forward while fostering strong cross-functional partnerships, and manage always on programs
• Strong written and verbal communication skills
• Must be able to present and inspire
• Strong project management, process management and organization skills
• Strong analytical skills, and experience manipulating data
• Strong understanding of FTC regulations and all other legal guidelines in the Influencer space
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Applying Instructions
• Teal
• BeBee
• Influencer Marketing Society
• Digitalhire
• Empleos
• Teal
• BeBee
• Influencer Marketing Society
• Digitalhire
• Empleos
see more
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