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  • Philadelphia, PA
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Nuuly Influencer & Community Marketing Manager

Salary

Job Description

About the position Responsibilities • Lead the strategy, planning, and execution of Nuuly’s influencer marketing program across all creator tiers and marketing channels, driving full-funnel impact through brand building collaborations. • Set the strategic roadmap for influencer activations and guide brief development to ensure alignment with brand priorities and key marketing moments. • Oversee performance analysis of influencer partnerships, leveraging insights to optimize strategy, improve ROI, and inform future campaign planning. • Ensure all Influencer Marketing programs are legally compliant with FTC Regulations or any other applicable rules & regulations. • Work with in-house Creative & Social Teams to ensure Influencer Marketing assets are effectively leveraged across 360 Marketing channels. • Develop and nurture relationships with cross-functional teams to optimize campaigns, including Creative, Social, CRM, PR, Buying, Product & UX, Creative Operations and Merchandising. • Scale Nuuly’s Community Advocacy Program by identifying opportunities for innovation, operational efficiency, and sustainable growth. • Develop engagement strategies to activate and retain community advocates, leveraging affiliate programs and other performance-driven tactics. • Collaborate with the Social team to develop content engagement tactics that align with Seasonal Product activations and can be leveraged across Organic Social channels. • Champion diversity and inclusion within the Nuuly community by prioritizing representation in casting, content, and creator partnerships. • Scale Nuuly’s Influencer & VIP Gifting program to create and deploy gifting campaigns. Requirements • Minimum 5 - 6 years of experience in Influencer Marketing Community Management, or related role. • Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners. • Proven experience leading and developing a high-performing team, with a focus on strategic guidance, mentorship, and cross-functional collaboration. • Strong organizational and project management skills, with experience building timelines, overseeing complex initiatives and budgets, and navigating a fast-paced environment. • Strategic thinker with a strong point of view on emerging influencer trends and a passion for identifying innovative brand-building opportunities. • Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment. • General awareness of/experience working with media companies and partners a plus. Nice-to-haves • Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights. • Proactive self-starter and collaborative team leader who can drive initiatives forward while fostering strong cross-functional partnerships, and manage always on programs. • Strong written and verbal communication skills. Must be able to present and inspire. • Strong project management, process management and organization skills. • Strong analytical skills, and experience manipulating data. • Strong understanding of FTC regulations and all other legal guidelines in the Influencer space. • Experience using CreatorIQ, GRIN, or other Influencer Management software tools is a plus. Benefits • Medical • Dental • Vision • PTO • Generous employee discounts • Retirement savings • And much more!

Min Qualification

• Minimum 5 - 6 years of experience in Influencer Marketing Community Management, or related role • Proven ability to lead internal & external communications with clarity, confidence, and a relatio... • Minimum 5 - 6 years of experience in Influencer Marketing Community Management, or related role • Proven ability to lead internal & external communications with clarity, confidence, and a relationship-first mindset, especially when working with creators and partners • Proven experience leading and developing a high-performing team, with a focus on strategic guidance, mentorship, and cross-functional collaboration • Strong organizational and project management skills, with experience building timelines, overseeing complex initiatives and budgets, and navigating a fast-paced environment • Strategic thinker with a strong point of view on emerging influencer trends and a passion for identifying innovative brand-building opportunities • Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment • Deep understanding of marketing, influencer, and community KPIs, with the ability to translate metrics into actionable insights • Proactive self-starter and collaborative team leader who can drive initiatives forward while fostering strong cross-functional partnerships, and manage always on programs • Strong written and verbal communication skills • Must be able to present and inspire • Strong project management, process management and organization skills • Strong analytical skills, and experience manipulating data • Strong understanding of FTC regulations and all other legal guidelines in the Influencer space see more

Applying Instructions

• Teal • BeBee • Influencer Marketing Society • Digitalhire • Empleos • Teal • BeBee • Influencer Marketing Society • Digitalhire • Empleos see more

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