Marketing Manager - HCM

401GO

Sandy, UT

On Site

Full Time

Competitive pay

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About this role Role: Marketing Manager - Human content and co-marketing programs for our

Role: Marketing Manager - Human Capital Management We’re seeking an HCM Marketing Channel Manager who will lead strategy, content, and co-marketing programs for our HCM and payroll partners. This role bridges Marketing and Sales to improve partner engagement, grow sourced revenue, and amplify our integration value.

What You’ll Be Doing: • Own HCM channel messaging, GTM strategy, and partner segmentation.

Responsibilities This role bridges Marketing and What You’ll Be Doing Own HCM channel messaging, GTM

This role bridges Marketing and Sales to improve partner engagement, grow sourced revenue, and amplify our integration value
Monitor and report on partner-sourced and influenced revenue, and campaign performance
Own HCM channel messaging, GTM strategy, and partner segmentation
What You’ll Be Doing

Build partner enablement (launch kits, integration one-pagers, sales scripts, co-branded collateral)
Collaborate with Sales, Product, and Partner Management on integration narratives and adoption
Develop co-marketing programs (webinars, email plays, events, partner campaigns)
Ensure asset compliance with brand and regulatory guidelines

Required Skills & Experience 5+ years in partner/channel or Understanding of HCM buyer needs, Proven ability to create sales-oriented

5+ years in partner/channel or B2B marketing with direct experience in the HCM, payroll, or HRIS space
Experience working cross-functionally with Sales, Product, Compliance, and RevOps
Proven ability to create sales-oriented content and partner programs
Bonus: Experience in fintech or SaaS and with payroll integrations

Understanding of HCM buyer needs, HR tech ecosystems, and integration-led value props
Data-driven and comfortable reporting on pipeline, performance, and partner KPIs
Strong communication, prioritization, and project management skills
Job Type: Full-time

Benefits A standout 401(k) plan (naturally!) Generous stock options—share in our Flexible work environment—choose where you’re

A standout 401(k) plan (naturally!)
Generous stock options—share in our growth and success
Flexible work environment—choose where you’re most productive
Excellent
including medical, dental, and vision
Flexible hours—because great work doesn’t always happen 9–5

Environment You’ll enjoy a collaborative and where great people do their and plenty of opportunities for

You’ll enjoy a collaborative and supportive

where great people do their best work together, backed by competitive compensation, excellent

and plenty of opportunities for professional growth

• Flexible

—choose where you’re most productive

• A fully stocked kitchen when you’re in the office

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