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- Spokane, WA (+1 other)
- Verified
Lifecycle Marketing Manager (Email & SMS)
Salary
Job Description
Lifecycle Marketing Manager Location : Remote Type : Full-time Our client is a fast-growing, customer-obsessed brand on a mission to turn every click into a customer and every customer into a loyal fan. Our DTC subscription model is thriving, and we're now looking for a Lifecycle Marketing Manager to own our email and SMS channels, driving retention, engagement, and growth. Key Responsibilities : • Own the day-to-day strategy and execution of our email and SMS marketing programs, focused on acquisition, cross-sell, churn prevention, referral, and winback. • Collaborate with the Director of Lifecycle Marketing to manage the campaign calendaraligned with cultural moments, seasonal themes, promos, and product launches. • Create clear, strategic briefs for copywriting and design teams to deliver engaging lifecycle content. • Monitor and analyze key performance metrics (open rates, CTRs, CVR, churn, etc.) and deliver weekly reports with actionable insights. • Lead A / B testing and ongoing optimizationtesting send times, frequencies, copy, creative, CTAs, segmentation, and more. • Refine customer segmentation and journey mapping to tailor messaging for key audience groups. • Develop and execute list growth strategies for both email and SMS, leveraging high-impact acquisition tactics. • Ensure timely, accurate, and high-quality deployments, with strong attention to compliance, segmentation, and user experience. • Stay up to date on industry trends, compliance regulations (e.g., GDPR, CAN-SPAM), and emerging strategies in lifecycle marketing.Applying Instructions
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