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- Evans, GA
- Verified
B2B Marketing Manager
Salary
Job Description
Club Car boasts a 65+ year history of industry-leading innovation and design, initially focused on golf cars and then expanding to commercial utility vehicles and personal-use transportation. GENERAL JOB DESCRIPTION The Commercial & Golf Marketing Manager is responsible for developing and executing programs, messaging and content that supports Club Car’s B2B-focused verticals, such as trade shows, conferences, corporate events, hosting / hospitality and national partnership assets. This role requires a deep understanding of the Club Car brand to reinforce the image and points of differentiation for both our brand and our product lines. The ideal candidate will be a creative self-starter with an aptitude for organization and project management. They are highly organized, have excellent written and communication skills, can manage multiple projects and multiple stakeholders, and are solutions-oriented both proactively and in the moment. PRIMARY DUTIES AND RESPONSIBILITES • Collaborate with Marketing, Sales and Product Management team to develop, and execute Club Car Commercial & Golf-centric marketing tactics against business objectives, maximizing return on investment and are aligned with the brand and product’s identity, values, and guidelines • Coordinate Commercial & Golf collateral and material development process, from content capture via photo/video shoots, aiding in the creative process with Creative Services, managing the approval and editing process, uploading finished materials and communicating out to stakeholders • Ensure all Commercial & Golf marketing deliverables and content portals are accurate and adhere to both brand and product guidelines (e.g. B.A.M., StorySlab, Elanders, Brand Store, ImageCube) • Lead all logistics for Commercial & Golf events from concept to measurement, including but not limited to venue selection, F&B, logistics, A/V production, hotel and travel accommodations, invitations & registration process, signage, and pre-event and post-event communication • Directly manage event, hospitality and/or vendors to ensure successful execution of required deliverables • Maintain effective proactive communications to ensure stakeholders are kept informed of event plans and updates • Track, collect, and report metrics, with the goal of analyzing program success metrics, including leads, engagements, and future optimizations and recommendations • Collect and coordinate B2B requests, identifying the process, budget and deliverables needed to deliver against goals • Provide insights and updates related to Commercial & Golf co-op guidelines in collaboration with key stakeholders • Oversee the planning, execution, and administration of Commercial & Golf co-op marketing programs, ensuring compliance with brand, product and co-op guidelines, including ensuring effective use of allocated funds, analyzing and sharing best practices and communicating updates to stakeholders • Facilitate and analyze research, surveys and analysis to guide appropriate messages and points of differentiation • Manages budget and financial process, reconciling invoices and tracking against budget QUALIFICATIONS FOR THE JOB Education: • Bachelor's degree in Business Administration, Marketing, Design, or related field. Experience: • 5 years of experience in marketing or product management or business development • At least 2+ years’ experience developing and executing events • At least 1+ years’ experience in a B2B-focused marketing role or comparable function • Previous experience managing budgets and financial information KEY COMPETENCIES • Excellent written and verbal communication skills • Ability to work independently with in-person as well as remote managers and peers • Proven self-starter with strong project management skills, able to manage multiple high-priority projects under tight deadlines through strong time-management, communication and organizational skills • Excellent interpersonal skills, adept at working independently and collaboratively with stakeholders, peers and executives • Effective in both virtual and in-person team environments, with the ability to network across functional areas • Can accommodate working as part of a global team PHYSICAL REQUIREMENTS • While performing the duties of this job, the employee is regularly required to talk or listen. • This position may be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed. • Specific vision requirements include the ability to see at close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Club Car is a diverse and inclusive environment. We are an equal employment opportunity employer, dedicated to hiring a diverse workforce including individuals with disabilities and United States qualified protected veterans. Discrimination of any type will not be tolerated at Club Car.Min Qualification
• The ideal candidate will be a creative self-starter with an aptitude for organization and project management • They are highly organized, have excellent written and communication skills, can mana... • The ideal candidate will be a creative self-starter with an aptitude for organization and project management • They are highly organized, have excellent written and communication skills, can manage multiple projects and multiple stakeholders, and are solutions-oriented both proactively and in the moment • Bachelor's degree in Business Administration, Marketing, Design, or related field • 5 years of experience in marketing or product management or business development • At least 2+ years’ experience developing and executing events • At least 1+ years’ experience in a B2B-focused marketing role or comparable function • Previous experience managing budgets and financial information • Excellent written and verbal communication skills • Ability to work independently with in-person as well as remote managers and peers • Proven self-starter with strong project management skills, able to manage multiple high-priority projects under tight deadlines through strong time-management, communication and organizational skills • Excellent interpersonal skills, adept at working independently and collaboratively with stakeholders, peers and executives • Effective in both virtual and in-person team environments, with the ability to network across functional areas • Can accommodate working as part of a global team • While performing the duties of this job, the employee is regularly required to talk or listen • This position may be required to stand, walk, sit, use hands to feel; reach with hand and arms, and stoop, kneel or crouch as needed • Specific vision requirements include the ability to see at close range, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus see moreApplying Instructions
• Indeed • ZipRecruiter • Career.io • Glassdoor • BeBee • FactoryFix • Talent.com • Indeed • ZipRecruiter • Career.io • Glassdoor • BeBee • FactoryFix • Talent.com see moreWork History and Feedback
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