About this role Summary Yelp’s high-impact performance marketing accelerating marketplace growth through innovative Our work sits at the

Summary Yelp’s high-impact performance marketing team is dedicated to connecting homeowners with the best local service professionals, accelerating marketplace growth through innovative lead generation strategies. Our work sits at the intersection of technology, data, and performance-driven partnerships.

We’re seeking a data-driven and technically savvy Associate Director, Performance Marketing to own and scale our multi-channel acquisition programs for Yelp’s home services marketplace. You excel at building, optimizing, and scaling holistic performance marketing programs, collaborating cross-functionally, and leading teams through transformation and growth.

You have deep experience and emphasis on SEM (leveraging TROAS and TCPA), paid social as well as lead-gen based affiliate marketplaces. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting.

At Yelp, we’re looking for great people, not just those who simply check off all the boxes. This is a full-time remote role based in the United States.

Responsibilities Lead the strategy, execution, and Own and optimize campaigns, overseeing Identify and drive new growth

Identify and drive new growth opportunities by leveraging data-driven insights and innovative acquisition tactics across search engine marketing (SEM), paid social, and affiliate lead-generation
Own and optimize campaigns, overseeing significant budgets while maximizing ROI and lead quality through advanced analytics and continuous testing
Partner closely with analytics and cross functional stakeholders to ensure campaigns meet business objectives
What it takes to succeed

Lead the strategy, execution, and optimization of SEM, Affiliate Lead-Gen and Paid Social performance marketing initiatives to deliver high-quality home services leads at scale
Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement
Stay informed on industry trends, regulatory requirements, and evolving best practices in performance marketing
Provide clear reporting and strategic recommendations to leadership and key stakeholders

Required Skills & Experience You have deep experience and Build, mentor, and inspire high-performing What it takes to succeed

Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach
Highly analytical and solutions-oriented, with advanced skills in marketing analytics, testing, and attribution (SQL, BI dashboards, Excel, etc.)
Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement
comfortable presenting to executive leadership

7+ years’ experience leading large-scale, multi-channel performance marketing programs with direct budget ownership, ideally in home services or similar sectors
You have deep experience and emphasis on SEM (leveraging TROAS and TCPA), paid social as well as lead-gen based affiliate marketplaces
Strong problem-solving, communication, and stakeholder management skills
What it takes to succeed

Benefits What you'll get Effective your first day: Full 15 days PTO (accrual begins

What you'll get
Effective your first day: Full medical, vision, and dental
15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
Up to 14 weeks of parental leave
Monthly wellness subsidy
Work from home reimbursement

Environment Summary Yelp’s high-impact performance marketing You excel at building, optimizing, This is a full-time remote

Summary Yelp’s high-impact performance marketing team is dedicated to connecting homeowners with the best local service professionals, accelerating marketplace growth through innovative lead generation strategies

You excel at building, optimizing, and scaling holistic performance marketing programs, collaborating cross-functionally, and leading teams through transformation and growth

This is a full-time remote role based in the United States

• Build, mentor, and inspire high-performing teams with a focus on results, accountability, and continuous improvement

• Prior experience managing small teams of performance marketing professionals, demonstrating exceptional leadership, team development, and a collaborative, strategic approach

We recognize that diverse backgrounds and perspectives strengthen our teams and our product

Associate Director, Performance Marketing

Ready to apply?