About the Role

This is a 4-month temporary contract role to backfill someone out on maternity leave. The contract is estimated to be October 1, 2024 - January 30, 2024.

Rocket Lawyer’s existing affiliate program is poised for growth and we are looking for an experienced Affiliate and Partnerships Marketing Manager to shape, build and grow our affiliate program and partner ecosystem.

In this instrumental role you are responsible for building, optimizing, and growing a robust affiliate marketing program, collaborating with cross-functional teams, and identifying new opportunities to drive growth.

This highly visible role develops the strategy and drives the on-going optimization of our affiliate program with an eye toward delivering profitable revenue growth. You will collaborate closely across marketing, product, finance, business intelligence, and data engineering – communicating strategy, performance results, learning and requirements.

The successful candidate has experience in driving affiliate program growth, ideally within a SaaS business, and demonstrates proficiency across all aspects of affiliate program management including contracts/negotiation, partner management, campaign development, affiliate tools and tracking, performance / budget analysis and data-driven decision making

The ideal candidate is self-motivated, curious, with high attention to detail.

Responsibilities

• Develop a multi-year affiliate and partnership strategy and execution roadmap for sustained year-over-year growth
• Identify, onboard, and strengthen relationships with affiliate partners, networks, and publishers, ensuring synergy with Rocket Lawyer business goals and brand strategy
• Manage affiliate marketing budgets effectively, ensuring cost efficiency and scalability
• Ensure affiliate campaigns with the Rocket Lawyer marketing calendar to maximize business impact
• Implement optimization strategies to boost conversion rates and ensure that our message reaches the right affiliate partners with the right audience
• Collaborate closely with our creative team to provide affiliates with engaging marketing materials
• Build out attribution tracking to monitor performance on campaigns and analyze performance metrics, track KPIs, and optimize campaigns to maximize ROI; and provide weekly, monthly and quarterly updates
• Stay on top of the affiliate and influencer marketing landscape, staying informed about current trends. Maintain close relationships with agencies, tools, platforms, and partners
• Set high expectations to keep Rocket Lawyer’s products at the competitive forefront of the legal tech landscape
• Set high expectations to keep Rocket Lawyer’s brand at the competitive forefront of the legal tech landscape

Requirements

• 7 years of marketing experience, in which 3-5 years of experience should directly be managing Affiliate Marketing; SaaS business preferred
• Bachelor’s degree in Marketing, Business, or a related field
• Proven track record of success in affiliate management, business development, closing deals, and sales
• Excellent organizational, project and time management abilities
• Data-driven, analytical mindset with good understanding of Marketing KPIs and familiarity with Google Sheets or Excel
• Detailed, analytical, strategic, and customer-focused.
• A self-starter who thrives in a fast-paced environment and can roll up his/her sleeves to build best-in-class marketing practices.

By applying for this position, your data will be processed as per Rocket Lawyer .