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- Cork, Ireland
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Visual Content Designer
Salary
Job Description
Title: Visual Content Designer Contract Length: 12 months Role: Morgan McKinley has partnered with a pharmaceuticals company in Cork looking to hire a Visual Content Designer. The purpose of the role is to create visually compelling, brand-compliant, and user-friendly designs that enhance digital engagement and support the overall content strategy. Responsibilities: Creative Design & Asset Development • Design graphics, infographics, illustrations, and other visual elements for web, social media, and digital campaigns. • Create visual storytelling elements that complement written content and improve user experience. Brand & Accessibility Compliance • Ensure all designs adhere to corporate brand guidelines, color palettes, typography standards, and tone. • Apply accessibility best practices (e.g., contrast ratios, alt text) to meet WCAG standards. Collaboration & Integration • Participate in content meetings to align visual deliverables with strategic priorities. • Provide creative input during brainstorming sessions for new content formats. Performance Optimization • Optimize visual assets for fast loading and responsiveness across devices. • Prepare assets in multiple formats and resolutions for web, mobile, and social platforms. • Use analytics to assess visual content performance and iterate designs based on engagement data. Innovation & Trend Adoption • Stay current with design trends, emerging tools, and technologies (e.g., motion graphics, interactive visuals). • Recommend new visual formats to enhance engagement and storytelling. Content Management • Organize and maintain a visual asset library for easy retrieval and reuse. • Ensure proper version control and documentation for all design files. KPIs & Success Metrics: • Design Output: Number of visual assets delivered per month or campaign. • Brand Compliance: 100% adherence to brand and accessibility standards. • Engagement Metrics: Increase in interaction rates (clicks, shares, time-on-page) for visual content. • Load Performance: Visuals optimized for fast loading and responsiveness across devices. • Stakeholder Feedback: Positive ratings from internal teams and end-users on design quality. • Innovation Adoption: Introduction of new visual formats or techniques that improve engagementApplying Instructions
• Morgan McKinley • BeBee IE • Morgan McKinley • BeBee IE see moreWork History and Feedback
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